AEEI’s aim is to be an employer of choice in the market place. AEEI continues to champion transformation within the Group and has been recognised for its contribution to this process. For AEEI, transformation goes beyond compliance with BBBEE and includes the transformation of the culture, ethics and values of the Group.

The BBBEE Codes of Good Practice, promulgated in 2007, emphasized the need to extend empowerment to a broader base of South Africans. They provided guidelines and a balanced scorecard to measure the transformation of a business entity from an empowerment perspective.