The Group has a key strategic objective to create sustainable value for its stakeholders.

AEEI therefore remains committed to demonstrating a culture of social responsibility while providing innovative solutions to every subsidiary and client.

The Group continually supports the development of green enterprises, the upskilling of new and existing employees, investment into research and development and the establishment of centres related to AEEI’s industry and intellectual property, i.e. patents, trademarks, licences and copyrights. AEEI’s strategic vision is to build on its established relationships with consumers and engage them as citizens within the context of sustainable values.

Sustainability has a special meaning for AEEI because its business model has as its core, a social contract to uphold responsible business standards. AEEI is driven by these core values as well as a strong commitment to social, environmental and economic change, with a great emphasis on marginalised groups.