Premier Fishing and Brands

About the Premier Fishing and Brands Division

Premier Fishing and Brands Ltd (Premier) listed on the JSE in March 2017.

Premier has been in existence since 1952 and has four operating divisions, two subsidiary companies and a number of joint-venture operations. Premier is a vertically integrated group which specialises in the harvesting, processing and marketing of fish and fish-related products.

Premier and its subsidiaries hold medium to long-term fishing rights in west coast rock lobster, south coast rock lobster, small pelagics (anchovy and sardine), hake deep-sea trawl, longline and squid. In addition, Premier owns an abalone farm and invests in organic agriculture through the Seagro range of products.

The Premier Group is the largest black-owned and controlled fishing company in South Africa and aims to:

  • implement innovative procedures within the value chain to increase efficiency in line with environmental best practices, thereby reducing their carbon footprint;
  • invest in reliable technology which allows the Company to reduce mortalities of live lobster kept for the export market, therefore assisting in obtaining the best market price;
  • develop all its employees; • assist small businesses to grow and achieve their full potential; and
  • ultimately deliver sustainable returns to all stakeholders.

Detailed information about Premier Fishing and Brand Ltd.’s business model, stakeholders, risks and governance is available on the website at