Pioneer Foods

Pioneer Food Group Limited

Established in 1997, Pioneer Foods is one of the largest South African producers and distributors of a range of branded food and beverage products. The Group operates mainly across South Africa, providing wholesale, retail and informal trade customers with products of a consistently high standard. Pioneer Foods exports to more than 60 countries across the globe. The growing international business represents 21% of operating profit.

The Group operates a number of world-class production facilities producing a range of products that includes some of the most recognisable and best loved brand names in South Africa, including the following power brands: Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko and White Star.

They have three main divisions:

  • Essential Foods – manufactures wheat and maize products, pasta, packing of rice, beans and other dried vegetables and has large bakery operations;
  • Groceries – produces breakfast cereals, rusks, cake mixes, baking aids, dried fruit products, nuts, sweet and savoury spreads, processed salads, long-life juices, and fruit concentrate mixtures and dairy fruit blends.
  • International – this is primarily structured around an export business model which is managed across two channels, namely Africa and the Rest of the World. This division incorporates the Group’s operations and the wholly owned Bokomo Foods UK Business.