Magic 828

Switchboard: 087 828 0820
Studio: 087 828 0828

MAGIC 828 (Pty) Ltd

Magic 828 (Pty) Ltd (Magic) is a medium wave (AM/MW) independent commercial music radio station, broadcasting throughout the Western Cape and streaming worldwide. The studios are situated in Golf Park, Mowbray, Cape Town with a transmitter sited at the centre of a geographic triangle with Paarl, Durbanville and Malmesbury as the three corner points.

The station radiates a 25 000 watt (25kw) signal to all areas of the Western Cape, unrestricted by mountainous terrain. The transmitter is five generations up on  existing MW transmitters in South Africa. Magic also broadcasts in digital/stereo streaming via its website, mobile applications on  both IOS and Android platforms, and other radio applications.

Magic’s music format is defined as adult contemporary hits with a touch of rock and a taste of Golden Oldies, broadcasting hits from the 1960s to 2000s. Magic believes that its music format has no  colour lines as these hits are easily recognised by listeners, constantly entertaining them through more music and less talk,  thus invoking memories of past experiences. Magic’s target audience comprises individuals between the ages of 35  to 65  of no  specific race or gender, even though they receive feedback from listeners outside this age group.

Magic’s listenership has grown by 42%  to 187 000 listeners in 2018 (research privately done by Freshly Ground Insights) and increased its unique streaming listeners by more than 100%  to over 20 000 via its digital platforms.